31 Records was founded with the idea of helping inexperienced and undeveloped artists; those who are just starting out, rookies essentially or maybe those who have been around for a while and can't quite figure it out. In our experience, we find that it's not the music that musicians have a problem with, it's the business behind it. Our ultimate goal is to ensure your business affairs are being tended to and that you're taking a professional approach to your career and not treating it like a hobby.
There are a few things that make 31 Records different than other labels and agencies:
1. No 360 deals. Artist keeps 100% of royalties.
When you're working with another label or agency they're typically going to take a percentage of your music, merchandise and performance royalties. It's pretty straight forward, when you make more money you have to pay your label or management more money. We don't feel this is necessary. Whether you have an excellent month or an average one we do the same job regardless so why pay us more?
2. No contracts. Open month to month agreements. Cancel any time.
We wouldn't want an artist to feel like they're stuck in a bad situation with their label. In fact, on a daily basis we hear from artists about how badly a label or management agency treated them. It would be horrible to not be happy with your label and be stuck in a contract. You won't have that problem with 31 Records. If you don't like how we handle your career you can cancel at any time. We also have this clause because we understand that our role is to be a stepping stone for you. We're getting you ready for the next level in your career. Sometimes the next best thing for you is another label or agency. We're not going to hold you back. If you're at that point that means we've done our job. We're happy to see you go if it's best for you. In our eyes we just built up another solid connection in our network. You won't forget about 31 Records, the label that helped you grow.
3. No artistic direction. No creative control.
We don't tell you how to write your music. While we do conduct a music review in phase 2 of our business plan you'll always have final say on your songs and the final product that is released. We're here to give you feedback and be your filter but never to control you and your music.